Journal
Notes we were willing to sign.
Short essays from the Bayton desk. Not a content calendar. Not a vendor roundup.
Packets are not users
A device token is a sentence fragment. Most North Stars treat it as a person, then wonder why finance will not sign the paper.
When the SDK lies politely
Retry storms, backgrounded sessions, and the quiet inflation of “engaged.”
Bayton notes on cohort windows
Seven is a week. It is not a law of product. A few windows we have defended, and one we recanted.
Gold lines and empty rooms
A retention curve can be beautiful and still describe nobody returning.